Artificial intelligence and machine learning are an increasingly integral part of many industries, including marketing.
But while we often talk about using or incorporating AI in marketing, what do we really mean by that? What does it look like in practice?
If your company isn’t using artificial intelligence in marketing, it’s already behind. Not only can AI help to develop marketing strategies, but it’s also instrumental in executing them. Already AI sorts customers according to interest or demographic, can target ads to them based on browsing history, powers recommendation engines, and is a critical tool to give customers what they want exactly when they want it. Another way AI is used in marketing is through chatbots. These bots can help solve problems, suggest products or services, and support sales. Artificial intelligence also supports marketers by analysing data on consumer behaviour faster and more accurately than humans. These insights can help businesses make adjustments to marketing campaigns to make them more effective or plan better for the future.